Sourcy-sourced consumer products displayed on warm wooden shelves

About us

AI Guided.Human Led.

Your global sourcing partner from idea to production.

Countries served

0K+

Vetted suppliers

Customers served

$0M+

Sourcing value

Years of expertise

Our story

Built by people who've been on both sides of the table.

We've worked inside factories and alongside brands.

We've seen suppliers overpromise, timelines slip, and product launches delayed by avoidable sourcing mistakes.

So we built Sourcy.

A sourcing partner that combines technology, supplier relationships, and human expertise to help brands move faster with confidence.

Today, Sourcy supports brands across 11 countries, helping teams discover products, validate suppliers, and bring ideas to market, fast.

Talk to us See how it works

The Sourcy team welcoming visitors at an industry exhibition

11 Countries

US • Brazil • Mexico • Thailand • Vietnam • Singapore • Malaysia • Philippines • Indonesia • India • Hong Kong

What we believe

Our Mission

To make creating a physical product as easy as writing a prompt.

Our Vision

A world where anyone can turn an idea into a successful physical product.

Our Values

Extreme ownershipWe own outcomes, not excuses.
Customer obsessionOur success is measured by yours.
Relentless learningWe learn, improve, and move forward.

About the founder

Karl Chan

Karl Chan has spent his career at the intersection of supply chain, product development, and technology. Before founding Sourcy, he advised global companies including Estée Lauder, Hasbro, McDonald's, and Nissan at The Monitor Group.

He later earned an MBA from the Wharton School and a Master's in International Studies from the Lauder Institute, before joining the International Finance Corporation, where he invested in leading B2B commerce companies.

Karl founded Sourcy to modernize sourcing with AI—making it faster, more transparent, and more accessible for brands worldwide.

“The best products don't come from negotiating harder. They come from designing smarter and building better supply chains.”Karl Chan, Founder & CEO

Karl Chan, founder and CEO of Sourcy, speaking on stage

Our teams

The Experts Behind Sourcy.

A cross-functional team combining technology, marketing expertise, and strategic leadership to help brands source smarter.

Product & Tech Team

Builds and improves our AI-powered sourcing platform to deliver smarter recommendations.

Lord YeungChief Product Officer

Growth & Marketing Team

Drives brand growth through data-led marketing, content, partnerships, and customer acquisition.

Kimberly TanHead of Growth

CEO Office

Sets the vision and strategy while building a strong culture and lasting partnerships.

Villy ChenChief of Staff

Manufacturing & global presence

Source from the world's leading manufacturing hubs.

Primarily sourcing from China, with trusted supplier networks across Asia and Europe to meet your specific product requirements.

🇨🇳China

🇻🇳Vietnam

🇰🇷South Korea

🇮🇳India

🇹🇭Thailand

🇮🇩Indonesia

🇪🇺Europe

Behind the scenes

Where sourcing really happens.

From factory floor visits to quality checks and sample reviews, a look at the work behind every successful product launch.

Events & exhibitions

See Sourcy in Action

We regularly exhibit at leading trade shows and host exclusive sourcing events, giving brands the opportunity to meet our team and explore product ideas.

Discuss your sourcing needs with our experts

Experience our AI-guided sourcing platform

Explore product opportunities and trends

Get recommendations on sourcing markets